Fashion Retail
Conversion Uplift
34% drop in cart abandonment. 22% lift in conversion.
Led end-to-end SFCC B2C migration for a global fashion retailer, replacing a fragmented legacy stack with a unified commerce platform. Integrated MuleSoft for real-time inventory and Marketing Cloud for triggered abandonment journeys.
Owned — Commerce architecture, migration sequencing, and integration design across SFCC, MuleSoft, and Marketing Cloud.
Measured by — KPI deltas measured against 90-day pre-launch baseline using GA4 ecommerce events and market-level dashboard reporting.




